REV Indoor Cycling
Website reskin and custom coding to kick this cycling studio into high gear
REV Indoor Cycling is a cycling and group fitness studio located in Burlington, Vermont. Their mission is to be more than just an exercise facility, but a strong community dedicated to making exercise accessible and fun.
Redesign and rebuild a digital experience that matches the same energy you get when you enter REVs facility. Inclusivity is ingrained in their brand and it was their goal to ensure that every client was comfortable and familiar with their values before ever taking a class.
Bit Wave Labs' creative team was brought in to explore the REV brand and make their website more human. Through our research, we were able to build a fun and effective website that had unique features such as individual trainer schedules and favorite Spotify playlists.
Digital marketing materials that showcase, well, the fun
Along with the website our team captured photos of REVs new group fitness facility that were used for future digital marketing efforts and website content. Though our goal was to highlight the new facility, we also wanted to emphasize the fun that flows from taking a REV class.